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Nissan Powerplant Company Ltd, usually shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan.Since 1999, Nissan has been section of the Renault-Nissan Alliance, a partnership between Nissan in addition to French automaker Renault. As of 2013, Renault holds a 43. 4% voting stake with Nissan, while Nissan holds a new 15% non-voting stake throughout Renault. Carlos Ghosn serves as CEO of both companies.A Nissan Dealership in Patiala, IndiaNissan Motor sells its cars beneath Nissan, Infiniti, and Datsun brands together with in-house performance tuning products labelled Nismo.Nissan was the sixth largest automaker on the planet behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault-Nissan Alliance is the world’s fourth largest automaker. Nissan is the primary Japanese brand in Tiongkok, Russia and Mexico.Masujiro Hashimoto founded the Kwaishinsha Motor Car Works in 1911. In 1914, the company produced its first car, called DAT.

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The revolutionary car's name was an acronym in the company's investors' surnames:Kenjiro Den (田健次郎 Den Kenjirō?)Rokuro Aoyama (青山禄郎 Aoyama Rokurō?)Meitaro Takeuchi (竹内明太郎 Takeuchi Meitarō?)It was renamed to help Kwaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Company., Ltd. (DAT Motorcar Corp.) in 1925. DAT Motors built trucks as well as the DAT and Datsun traveling cars. The vast majority associated with its output were trucks, due to an virtually non- existent consumer market place for passenger cars back then. Beginning in 1918, the first DAT trucks were produced for that military market. At the same time period, Jitsuyo Jidosha Co., Ltd. produced small trucks applying parts, and materials imported from north america.In 1926 the Tokyo-based DAT Motors merged while using the Osaka-based Jitsuyo Jidosha Corp., Ltd. (実用自動車製造株式会社 Jitsuyō Jidōsha Seizō Kabushiki-Gaisha?) a. k. a. Jitsuyo Jidosha Seizo (established 1919 being a Kubota subsidiary) being DAT Jidosha Seizo Co., Ltd Automobile Manufacturing Co., Ltd. (ダット自動車製造株式会社 DAT Jidōsha Seizō Kabushiki-Gaisha?) in Osaka until eventually 1932. From 1923 to 1925, the company produced light vehicles under the name associated with Lila.In 1931, DAT came out that has a new smaller car, the first "Datson", meaning "Son of DAT". Later in 1933 after Nissan took control involving DAT Motors, the last syllable connected with Datson was changed to "sun", because "son" also indicates "loss" (損) in Japanese, hence the name "Datsun" (ダットサン Dattosan?).In 1933, the company name has been Nipponized to Jidosha-Seizo Corp., Ltd. (自動車製造株式会社 Jidōsha Seizō Kabushiki-Gaisha?, "Automobile Manufacturing Co., Ltd. ") and seemed to be moved to Yokohama.

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Nissan name first utilised in 1930sIn 1928, Yoshisuke Aikawa founded this holding company Nihon Sangyo (日本産業 The japanese Industries or Nihon Companies). The name 'Nissan' originated during the 1930s as an abbreviation[14] utilized on the Tokyo stock marketplace for Nihon Sangyo. This company was the actual famous Nissan "Zaibatsu" which included Tobata Casting and Hitachi. At this time Nissan managed foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing till 1933.The zaibatsu eventually grew to add in 74 firms, and became the fourth-largest within Japan during World War II.In 1931, DAT Jidosha Seizo became associated with Tobata Casting, and was merged straight into Tobata Casting in 1933. As Tobata Casting seemed to be a Nissan company, this was the starting of Nissan's automobile manufacturing.

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Nissan Powerplant founded in 1934In 1934, Aikawa separated the broadened automobile parts division of Tobata Casting and incorporated it to be a new subsidiary, which he named Nissan Engine Co., Ltd. (日産自動車 Nissan Jidōsha?). The shareholders of the modern company however were not excited about the prospects of the car in Japan, so Aikawa bought out the many Tobata Casting shareholders (employing capital from Nihon Companies) in June 1934. At this time, Nissan Motor effectively started to be owned by Nihon Sangyo and also Hitachi.In 1935, construction of its Yokohama seed was completed. 44 Datsuns were shipped to Asia, Central and South America. In 1935, the first car manufactured by an integrated assembly system rolled off of the line at the Yokohama seed. Nissan built trucks, airplanes, and engines for japan military. In 1937, the company's main plant was moved to the occupied Manchuria, and named Manchuria Hefty Industries Developing Co.In 1940, first knockdown kits ended up shipped to Dowa Jidosha Kogyo (Dowa Automobile), one of MHID’s companies, for assembly. In 1944, the head office seemed to be moved to Nihonbashi, Tokyo, and the company name was changed to Nissan Large Industries, Ltd., which the company held through 1949.